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that services are produced in two contexts: in the first type, consumers interact directly with goods; in the second, the … identification of consumption contexts based on their building blocks (actors, goods, relationships), the basic classification of … intermediation of frontline personnel comes into play. Actors and goods present in the consumption contexts are knowledge …
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artificial intelligence in the daily work of individuals and in the relationship between companies and consumers has a great … intelligence, there is a high risk of manipulation of consumers as well as a high degree of dependence on intelligent technologies … the efficiency and fascination with artificial intelligence and the consumers' perception of preserving their self …
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In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to investigate the impact of virtual...
Persistent link: https://www.econbiz.de/10014370466
consumer behavior, better understanding how consumers perceive Artificial Intelligence on the path to the Next Normal. The … was employed to demonstrate the nature of linkage between this impact and consumers' perceptions of Artificial … Intelligence. The data collection was performed through survey conducted in a supermarket chain in Romania, consumers' perceptions …
Persistent link: https://www.econbiz.de/10012821053
Companies are increasingly adopting Artificial Intelligence (AI) today. Recently however debates started over the risk of human cognitive biases being replicated (and scaled) by AI. Research on biases in AI predicting consumer choice is incipient and focuses on observable biases. We provide a...
Persistent link: https://www.econbiz.de/10012821258
The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global … process of how consumers adopt and use AI-powered webshops. Using the technology acceptance model (TAM) as a theoretical …
Persistent link: https://www.econbiz.de/10012821263