In the present study it was shown that both decision heuristics and social value orientation play important roles in the building of preferences. This was revealed in decision tasks in which participants were deciding about candidates for a job position. An eye-tracking equipment was applied in...

In an experiment, it was found that information acquisition format of the presented information affected both the nature of the preferences as well as the duration of depth of search and response latency. It was also found that participants attended more to negative than to positive information...