Seit geraumer Zeit gewinnt die Frage nach einem zielgruppenspezifischen Marketing von Fremdenverkehrsregionen an …

Commodities market, marketing, financial services. - Warenbörse, Dienstleistungsmarketing …

Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to …, as well as to formulate marketing strategies. Furthermore, this research brings substantial value to the literature on … influencer marketing and tourism segmentation, as it represents the first study that focuses on segmentation through IFIs …

In this paper, we present a procedure to apply the social labeling technique as a social marketing tool. With four …