Talluri, Kalyan; Ryzin, Garrett van - Department of Economics and Business, Universitat … - 2000
Customer choice behavior, such as 'buy-up' and 'buy-down', is an important phe-nomenon in a wide range of industries. Yet there are few models or methodologies available to exploit this phenomenon within yield management systems. We make some progress on filling this void. Specifically, we...