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Scherer, Anne - 2015

Advancements in information technology have changed the way customers experience a service encounter and their relationship with service providers. Especially technology-based self-service channels have found their way into the 21st century service economy. While research embraces these channels...

Persistent link: https://www.econbiz.de/10013023876

An Empirical Investigation of Internet Banking in Taiwan

Chang, Hsin Hsin - 2014

This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the...

Persistent link: https://www.econbiz.de/10013069661

Innovation Adoption in Online Travel Agent Platforms

Mantovani, Andrea - 2020

This paper analyzes the strategic opportunities enabled by one of Booking.com's managerial innovations introduced in 2015-16: a new online discount feature. Focusing on the hospitality and online booking platforms, we explore the role of the heterogeneity in characteristics that make...

Persistent link: https://www.econbiz.de/10012850531

Developing a model and questionnaire for predicting intention to use job boards : a jobseeker-oriented research on the e-recruitment adoption in Iran

Seyedi, Seyedeh Samaneh; Darroudi, Abolfazl; … - In: Foundations of Management : the journal of Warsaw … 14 (2022) 1, pp. 67-88

By integrating several prominent theories and models in technology adoption, this study develops a research model to examine the factors affecting jobseekers' intention to use job boards. The validity and reliability of the researcher-developed instrument, the SEDA-IUQ (SEDA-Intention to Use...

Persistent link: https://www.econbiz.de/10014507206

Psychological predictors of Facebook use : a literature review

Jiang, Yushi; Naqvi, Mishal Hasnain; Naqvi, Muhammad … - In: International journal of management, economics and … 9 (2020) 2, pp. 113-130

Facebook has experienced remarkable development in recent years, and has become the most commonly used online social networking site (SNS). Due to its increasing importance and popularity among users, the platform has attracted attention from many academicians and researchers. The current paper...

Persistent link: https://www.econbiz.de/10012237090

Effect of Technology on Sales Performance : Progressing from Technology Acceptance to Technology Usage and Consequence

Ahearne, Michael; Srinivasan, Narasimhan; Weinstein, Luke - 2014

Technology plays an ever-increasing role in personal selling and customer relationship management (CRM). Over the past decade, many models examining the acceptance of technology have been proposed and refined, contributing significantly to our knowledge of technology adoption. An implicit...

Persistent link: https://www.econbiz.de/10014196405

Investigating Consumer Adoption of Related Technology Products

Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj K. - 2009

We present a framework for modeling consumer adoption of multiple categories of technology products that may be related as complements (or substitutes). The context of technology products as well as the relationship between categories poses some unique challenges. First, the declining prices...

Persistent link: https://www.econbiz.de/10014222282

Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi

Akbar, Suleman; Azam, Rehan; Danish, Muhammad - 2012

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...

Persistent link: https://www.econbiz.de/10014164340

Overcoming customer innovation resistance to the sustainable adoption of chatbot services : a community-enterprise perspective in Thailand

Achaporn Kwangsawad; Aungkana Jattamart - In: Journal of innovation & knowledge : JIK 7 (2022) 3, pp. 1-13

The primary goal of utilizing chatbots for customer service is to fulfill customer requests without requiring a conversation. However, the challenge to the sustainable adoption of innovations is overcoming the obstacles that prevent the innovation's spread. The current study examined factors...

Persistent link: https://www.econbiz.de/10013449199

The SMEs' Technology Acceptance of Digital Media for Stakeholder Engagement

Camilleri, Mark Anthony - 2018

through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of … corporate social responsibility (CSR), to better understand the SME owner-managers’ rationale for using digital media. The … analysis indicated that the SME owner-managers were perceiving the usefulness of digital media to engage with marketplace …

Persistent link: https://www.econbiz.de/10014033469

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