Batteau, Allen; Psenka, Carolyn E. - In: Journal of business anthropology 1 (2012) 1, pp. 72-90
Classically, anthropology supplied a cultural critique, by contrasting the Noble Savage to contemporary institutions … anthropology and other forms of applied anthropology has been to identify areas in contemporary enterprises and institutions where … improvements could be made. Today anthropologists’ engagement with the contemporary world of business in a régime of flexible …