Organisations continue to invest in fan pages on social media platforms to improve user engagement. However, less than 1% of fans actively engage with brands online (Nelson-Field et al., 2012). Though a firm fan page has become an integral part of any firm's social media strategy, we are yet to...

Organizations seeking to improve user engagement continue to invest in fan pages on social media platforms anticipating that in a progressive global marketplace users will utilize these technologies, which will enhance organizational competitive advantages. With the steady growth of the number...

Social media platforms are becoming desired and efficient communication channel in a variety of markets. As a result of that, fan pages on social media platforms are now playing a central role in customer-firm interactions and firms are scrambling to come up with social media strategies for...

In order to implement customer knowledge management concepts, companies need to deploy several mechanisms through the development and integration of currently available ways. Although customer knowledge management has been discussed in various circles, fewer studies have tried to discover a...

Nowadays, knowledge is the only resource that has the capability of offering competitive advantage and continuous improvement for supply chain partners. Thus, we should identify the enterprise key knowledge. In order to create new knowledge, supply chain partners are involved in continuous...

Knowledge management and data mining techniques have been widely used in many important applications in both scientific and business domains in recent years. The importance of forecasting has also been exposed in many practical zones. Considering that accurate forecasts are the base for correct...

With the rapid adoption of social media by consumers, it is increasingly important for retailers to investigate and consider their use and adoption of social media, and to know which activities are most effective. This can differ by product line and geographical location. Further, for complex...

With the rapid adoption of social media by consumers, it is increasingly important for retailers to investigate and consider their use and adoption of social media, and to know which activities are most effective. This can differ by product line and geographical location. Further, for complex...

Trust acts as an indispensable personal attachment in human relations. Without a doubt, trust is always present where people exist, and of course, there is no exception for the business environment. After witnessing actual trust-deficit cases in supply chain practices, and realising the state of...