Presidential candidates purchase advertising based on each state’s potential to tip the election. The structure of the Electoral College concentrates spending in battleground states, such that a majority of voters are ignored. We estimate an equilibrium model of multimarket advertising...

In modern elections, ideologically motivated candidates with a wealth of information about individual voters and sophisticated campaign strategies are faced by voters who lack awareness of some political issues and are uncertain about the exact political positions of candidates. We study to what...

The article discusses the peculiarities of building political communications based on the material of official Twitter accounts of Petro Poroshenko and Volodymyr Zelensky as candidates for the President of Ukraine from 31.03 to 21.04.2019. Today's politicians are actively leveraging the positive...

We examine the extent to which political scandals influence trust in electoral institutions in established Western democracies. The second ballot of the 2016 Presidential election in Austria needed to be repeated because of inconsistencies in individual electoral districts (scandal districts)....