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Purpose: The purpose of this research paper is to determine how factors affecting consumer preferences of bottled water in different cities of Pakistan.Design / Methodology: The is an exploratory research which is conducted through Smart Pls and collected data from the survey questionnaire which...
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This article examines evidence for the private rationality of decisions to choose bottled water using a large, nationally representative sample. Consumers are more likely to believe that bottled water is safer or tastes better if they have had adverse experiences with tap water or live in states...
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