Despite noteworthy advancement of theoretical and practical knowledge of social media eWord-of-Mouth with evidence from prior empirical research, the influences consumers' purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers remains unexplored...

This paper sought to establish the competency skills required by accountants to utilise 4IR technologies at their work places. The following specific questions guided the study: What constitutes an accountant who is fit for purpose in the 4IR era? What needs to be done for accountants in Africa...

This study was motivated by various literature and studies which agree that Zimbabwe's unemployment has increased up to 95% and it is viewed as the highest in the world. It was most worrying from the statistics that most of those who make up the 95% are educated youths aged between 15 and 35...

This paper sought to establish the competency skills required by accountants to utilise 4IR technologies at their work places. The following specific questions guided the study: What constitutes an accountant who is fit for purpose in the 4IR era? What needs to be done for accountants in Africa...

The study examines sustainable digital transformation aspects, comprehensively unpack their nature and implications to digital marketing firms' ambidexterity. Sustainable digital transformation building blocks are discussed in detail. It further identifies and delineates sustainable growth...

Resource and supplier relationship management continues to play a critical role in the efficiency of the supply chain and its competitive positioning. The current study sought to establish how the paint manufacturing industry's performance is influenced by resource allocation (finance, human,...

Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...

Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...

Resource and supplier relationship management continues to play a critical role in the efficiency of the supply chain and its competitive positioning. The current study sought to establish how the paint manufacturing industry's performance is influenced by resource allocation (finance, human,...

Building and maintaining brand loyalty is crucial for every organisation in such competitive business environment and organisations in the hospitality industry are not spared. Hotels have made many efforts on branding to gain brand loyalty from their customers and recently they have carried...