The present paper is an attempt to evaluate the impact of GST on India's Foreign Trade. GST will be rolled out sometime during April to October 2017. The implementation of the Bill is expected to ease India's cumbersome tax system, help goods move seamlessly across state borders, curb tax...

Cause-related marketing is an arrangement between non-profit and for-profit organizations that benefits a cause through increasing awareness and financial contributions from sales. It is a win-win situation for all stakeholders. The present paper illustrates the case of cause-related marketing...

India hold 4th position in world trade ranking in terms of leather exports. It is one of the largest employer in India under skilled and semi-skilled category of workers and also largest foreign exchange earner. The study has been taken to figure the current industry scenario and its position...

The present paper makes an attempt to study the Particularly Vulnerable Tribal Group (PVTG's) of Jharkhand, India. They are small groups constituting 3.9% of total Schedule Tribe's Population of India. The main aim of the paper is to examine existing training programmes for handicrafts in...

Globalization has affected the various economies of the World differently. However, globalization has Created inequalities in the developing countries of the world. IMF & WTO have mismanaged the process of privatization, liberalization and stabilization that many third world countries now are...

The aim of the paper is to study the business models of Agro Food Business concentrating especially to the case companies Nestle India and AMUL. The study focuses on Agro Food Industry in India, its evolution and the business models of case companies – Nestle and AMUL. These two companies have...

The paper aims at developing insight about whether consumer promotion schemes are helpful in building brand equity or not. Besides advertising, there are other consumer promotional schemes that help companies to develop brand equity and help in building consumer loyalty and avoids consumer...

The unabated rise in the scale of materials consumption has increased global environmental, social and economic pressures. The study compares sustainability aspects of the business model (economic, environmental, social, multidimensional/holistic and commercial/business) of select companies...

India is one of the largest emerging markets, with a population of over one billion. India is one of the largest economies in the world in terms of purchasing power and has a strong middle class base of 300 million. Around 70 per cent of the total households in India (188 million) reside in the...