India hold 4th position in world trade ranking in terms of leather exports. It is one of the largest employer in India under skilled and semi-skilled category of workers and also largest foreign exchange earner. The study has been taken to figure the current industry scenario and its position...

The present paper makes an attempt to study the Particularly Vulnerable Tribal Group (PVTG's) of Jharkhand, India. They are small groups constituting 3.9% of total Schedule Tribe's Population of India. The main aim of the paper is to examine existing training programmes for handicrafts in...

Cause-related marketing is an arrangement between non-profit and for-profit organizations that benefits a cause through increasing awareness and financial contributions from sales. It is a win-win situation for all stakeholders. The present paper illustrates the case of cause-related marketing...

Globalization has affected the various economies of the World differently. However, globalization has Created inequalities in the developing countries of the world. IMF & WTO have mismanaged the process of privatization, liberalization and stabilization that many third world countries now are...

The aim of the paper is to study the business models of Agro Food Business concentrating especially to the case companies Nestle India and AMUL. The study focuses on Agro Food Industry in India, its evolution and the business models of case companies – Nestle and AMUL. These two companies have...

Fast food is one of the world's fastest growing food types. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of the most rapid growth is occurring in the...

Differences across the nations are so vast that people who live in different countries are different in each and every aspects of life. There are number of things that contribute to the formation of these differences. Education, social standing, religion, personality, belief structure, past...

The paper aims at developing insight about whether consumer promotion schemes are helpful in building brand equity or not. Besides advertising, there are other consumer promotional schemes that help companies to develop brand equity and help in building consumer loyalty and avoids consumer...

This case study aims at developing insight about how personnel retention in any organization is important for the growth of the organization and whether an organization can sustain in long run if it do not consider about the needs, requirements and demands of its personnel. There are many...