We explore the effectiveness of empowerment‐messages in two contexts of fear caused by an existential threat: COVID‐19 pandemic and economic fear. We show in a field experiment that an empowerment‐message, which increased sales of an online retailer by 13% before COVID‐19 lockdowns when...

The use of service robots in retailing has been steadily gaining momentum over the past decade. Research has primarily focused on customer adoption. However, without addressing the reservations of frontstage employees, an effective adoption of service robots will not happen. This study presents...