Extending a brand beyond its original product category is a major strategy for long-term profitability. A brand owner can internalize the development of the extension product, or license the brand to an external partner in order to exploit the licensee's better capabilities and higher efficiency...

Extending a brand beyond its original product category is a major strategy for long-term profitability. A brand owner can internalize the development of the extension product, or license the brand to an external partner in order to exploit the licensee's better capabilities and higher efficiency...

Extending a brand beyond its original product category is a major strategy for long-term profitability. A brand owner can internalize the development of the extension product, or license the brand to an external partner in order to exploit the licensee’s better capabilities and higher...

This paper presents the results of a survey administered across seventeen countries that seeks to examine quality practices, priorities and performance. The participating countries were Argentina, Australia, Belgium, Brazil, China, Croatia, Denmark, Germany, Hungary, Ireland, Italy, Netherlands,...

Geographical proximity between firms is often believed to favour cooperation, mutual learning, knowledge creation as well as innovation. From Marshall onwards, study after study has demonstrated that both cooperation and successful innovations arise from geographically proximate clusters....

For many managers and professionals today, to work is to travel. Business travel is now so interwoven with doing business that its apparent continued growth is a matter of common sense. Yet paradoxically, these same business travellers are also intensive users of communication technology (phone...