Facebook has experienced remarkable development in recent years, and has become the most commonly used online social networking site (SNS). Due to its increasing importance and popularity among users, the platform has attracted attention from many academicians and researchers. The current paper...

Word-of-mouth (WOM) plays an increasingly important role in shaping consumers’ behavior and preferences as users’ opinions and choices are frequently shared in social media. In this paper, we examine whether latent personality traits of online users accentuate or attenuate the effectiveness...

The new media and convergence culture had a direct impact on media consumption. Internet, especially Web 2.0 technologies have a major role in reshaping media consumption triggering the experience of a new kind of media production with the new audience in the role of media producer. In this...