Customer Relationship Management (CRM) has triggered a number of chain reactions that are changing the business communication and the core competencies of managers of businesses, agencies and consultancy companies to direct their processes. From the viewpoint of classic marketing-which developed...

This paper analyses the effect of a change in the real exchange rate on the number of overnight stays in Swiss hotels. It uses unique three-dimensional panel data on the monthly number of overnight stays by the visitor’s country of origin in 141 Swiss communities during the ten-year period...

Rationale International tourism indicators in Spain are consolidating their recovery towards pre-pandemic levels, after virtually all restrictions on international travel were lifted. Against this background, the changes observed in tourists’ country of origin and travel behaviour should be...

Since the Central Development Region is not addressed in this paper as an independent tourist destination, the analysis performed at this level is meant to convey an overview of the recovery of the existing tourist potential across this regional structure. The results obtained can be compared...