Showing 1 - 10 of 34,975
Persistent link: https://www.econbiz.de/10013191697
Persistent link: https://www.econbiz.de/10008455814
We examine the profitability of personalized pricing policies that are derived using different specifications of demand in a typical retail setting with consumer-level panel data. We generate pricing policies from a variety of models, including Bayesian hierarchical choice models, regularized...
Persistent link: https://www.econbiz.de/10012692296
the replicated softmax model can be used to support online marketing decisions of websites. …
Persistent link: https://www.econbiz.de/10014501273
We examine the profitability of personalized pricing policies that are derived using different specifications of demand in a typical retail setting with consumer-level panel data. We generate pricing policies from a variety of models, including Bayesian hierarchical choice models, regularized...
Persistent link: https://www.econbiz.de/10012799739
the marketing-mix of the underlying brands. Several approaches exist to describe the choice of specific categories from a …
Persistent link: https://www.econbiz.de/10005784843
Despite evidence that consumers search across both stores (spatial) and time (temporal), the search literature models search in only one dimension. We develop a model of spatiotemporal search that nests a finite horizon model of spatial search within an infinite horizon model of inter-temporal...
Persistent link: https://www.econbiz.de/10010895659
The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and consumer behavior, better understanding how consumers perceive Artificial Intelligence on the path to the Next Normal. The consumer-technology partnership is confirming the...
Persistent link: https://www.econbiz.de/10012821053
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …
Persistent link: https://www.econbiz.de/10010272734
cross-category interrelationships and provide marketing managers with only very limited recommendations regarding decision … making. The latter type of models mainly focus on estimating the effects of category-level marketing mix variables on …
Persistent link: https://www.econbiz.de/10005678001