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While there have been some attempts at investigating and theorizing social entrepreneurial action at the base of the economic pyramid, our understanding of the processes contributing to the formation of social entrepreneurial intention in contexts of extreme poverty remain limited. In this...
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While there have been some attempts at investigating and theorizing social entrepreneurial action at the base of the economic pyramid, our understanding of the processes contributing to the formation of social entrepreneurial intention in contexts of extreme poverty remain limited. In this...
Persistent link: https://www.econbiz.de/10012817748
The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective of...
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Attempts to distribute durable, life-improving goods to customers at the Base of the Pyramid (BoP) – the more than three billion customers who live on less than US$2.50/day – through traditional supply chains or e-commerce have struggled to succeed at scale. One hypothesis for why...
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