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specifically in the fashion and apparel industry. This paper focuses on the comparative analysis of programs developed specifically … for project management in the fashion and textile industry and presents their specific features. …
Persistent link: https://www.econbiz.de/10014247749
Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...
Persistent link: https://www.econbiz.de/10014530242
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The today's trend is towards material possessions as criterion of success. Thus they use fashion clothing as a medium … of expressing their self and also fit into the social environment. Fashion involvement is a consumer's perceived … importance of fashion clothing. It is important to investigate fashion involvement to understand consumer behavior and to develop …
Persistent link: https://www.econbiz.de/10012912063
This note discusses the gap in intellectual property protections for the fashion industry. First, it details why … fashion is art of the type that typically qualifies for copyright protection, and not just a means of covering the body. Next … ability of fashion to be used as a form of expression should not keep if from the protection it deserves. The Supreme Court …
Persistent link: https://www.econbiz.de/10012851779
Purpose - The aim of this article is to discuss some ethical issues in the fashion industry and start a debate about … business ethics from a stakeholder perspective. It analyzes the implications of fashion companies for employees, with policies ….Design/Methodology/Approach - The methodology used in this paper is the case study. We have chosen the fashion company Abercrombie & Fitch (A&F) as it …
Persistent link: https://www.econbiz.de/10013023976
of Romanian fashion retailers and how these dimensions are reflected in the customer-based brand equity.The analysis …, conducted from the perspective of customers of fashion, sporting goods and shoe stores, has significant managerial and … scientific implications. In fact, the authors highlight specific directions that the management of fashion retailers may take to …
Persistent link: https://www.econbiz.de/10013026143
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, apparel and fashion manufacturing (TAFM) industry in various unprecedented ways. As the global textile market is …
Persistent link: https://www.econbiz.de/10013242072
Demand Forecasting plays a crucial role in the management of operations, especially in the Fast-Fashion Industry, in … forecasting is a very popular research topic in the fashion industry which has recently undergone some major developments. As the … world moves forward into the digital age, a trend in forecasting research in the fashion industry is noticed. Since many …
Persistent link: https://www.econbiz.de/10013213637