This Article is a survey of the highlights of noteworthy sales cases from 2014 decided under Article 2 of the Uniform Commercial Code. Particular Article 2 highlights include the cases of Grandoe Corp. v. Gander Mountain Co. (formation under 2-204), Nebraska Machinery Co v. Cargotec Solutions,...

For over a century, English husbands sold their wives at auctions. We argue that wife sales were an institutional response to an unusual constellation of property rights in Industrial Revolution-era English law. That constellation simultaneously required most wives to obtain their husbands'...

Salespersons often spend time and money giving prospective buyers compliments such as kind words, meals and gifts. Though prior research has shown that compliments will influence a prospective buyer's decision, it is unknown the extent to which salespersons should make these investments. In this...

How should a seller optimally sell his good to a buyer whose willingness to pay depends on his privately-known taste and on product characteristics privately known by the seller? The optimum is characterized by a mediated selling protocol and is sometimes implementable by bilateral face-to-face...

This article investigates the impact of branding on sales performance. Different important concepts are analyzed. These include comparison of Self-image with Brand image, Brand Authenticity, Brand Orientation, and Sonic Branding. We investigate how branding impacts the consumer buying process in...

Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical media and channel selection to create more information, but does this lead to a better performance of a firm? Research on the impact of different marketing channels in the industry...

Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. Retailing does activities by organizing availability of products and services on a relatively large scale and supplying them to customers on a relatively small scale....

Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. Retailing does activities by organizing availability of products and services on a relatively large scale and supplying them to customers on a relatively small scale....