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The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...
Persistent link: https://www.econbiz.de/10012661374
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Analysis conducted on the three generations (Z, Y and X) highlights some very interesting aspects that help us better understand how generations X, Y and Z consumers perceive social media as a means of communication and information. [...]the Internet is a valuable source of information for all...
Persistent link: https://www.econbiz.de/10011657539
This research investigates the relationship between relational psychological contract and the retention of young talents in Vietnam. The study surveyed young employees pertaining to (Generations Y and Z) at BBB Company. The results show an equal weight of transactional and relational...
Persistent link: https://www.econbiz.de/10014282768
M-Payment seems to be one of the most preferable services to adopt by the customers, which can provide the customers with a better service to enhance the effectiveness of transactions. As the progression of M-Payment is directly proportional to the adoption of M-Payment. The purpose behind this...
Persistent link: https://www.econbiz.de/10014439341
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; also referred to as Millennials, born between 1981 and 1994/6) across North American, Europe and Africa. Millennials …
Persistent link: https://www.econbiz.de/10014720384
The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...
Persistent link: https://www.econbiz.de/10014001688
related to the purchase intention of millennials in Vietnam. Design/methodology/approach: Data is collected from the three … affects customers' attitude toward the organic food of millennials in Vietnam. Moreover, the investigation confirmed the … theory of planned behavior toward organic food purchasing of millennials in Vietnam. Research limitations/implications: For …
Persistent link: https://www.econbiz.de/10013433575