The development and complexity of mobile and smart technologies continues to evolve with a greater speed, attention needs to be turned to the possibility of continuous development. It has become important to monitor users’ post-purchase behavior in order to understand their continued use of...

The lack of detailed guideline of network traffic management has led complex conflicts among ICT players. Among them, the most severe case was KT and Samsung's case: Korea Telecom (KT) once blocked Internet connection of Samsung Smart TV service users. This aroused the needs of a reasonable...

The lack of detailed guideline of network traffic management has led complex conflicts among ICT players. Among them, the most severe case was KT and Samsung's case: Korea Telecom (KT) once blocked Internet connection of Samsung Smart TV service users. This aroused the needs of a reasonable...

The lack of detailed guideline of network traffic management has led complex conflicts among ICT players. Among them, the most severe case was KT and Samsung's case: Korea Telecom (KT) once blocked Internet connection of Samsung Smart TV service users. This aroused the needs of a reasonable...

The development and complexity of mobile and smart technologies continues to evolve with a greater speed, attention needs to be turned to the possibility of continuous development. It has become important to monitor users’ post-purchase behavior in order to understand their continued use of...

This dissertation comprises of two essays that investigate factors influencing interdependent decision-making and the evaluations of such decision outcomes. In the first essay, we examine the influence of time taken by a bargaining opponent to respond to an offer on bargainers' perceptions of...

We take a motivated reasoning perspective to examine the robust finding that a seller's willingness to accept (WTA) to give up a good is typically higher than a buyer's willingness to pay (WTP) to obtain the good. We propose that the seller/buyer role and/or the WTA/WTP elicitation activate...

Much of experimental research in marketing has focused on individual choices. Yet in many contexts, the outcomes of one’s choices depend on the choices of others. Furthermore, the results obtained in individual decision making context may not be applicable to these strategic choices. In this...

In 3 experiments, we show that price-matching guarantees affect the process through which consumers translate price information into subjective judgments. In Experiment 1, we find that price-matching guarantees appear to change the standard used in price evaluation by raising consumers'...

Many retailers offer a price-matching guarantee that promises to pay consumers the difference if they find a lower price elsewhere. This article proposes that the effectiveness of a price-matching guarantee as a signal of low store prices depends on individuals' beliefs about the degree to which...