the content viewed by consumers using eye-tracking technology "Neuromarketing & AI LAB" to reveal emotional and structural … personal brand had the higher influence on consumers. Personal brand attracts consumers' attention and promotes engagement. The … originality and value of the paper: content relevance research of personal brand (identity) influence on consumers in social …

overall brand equity in the sportswear industry. The present study used a sample of 304 actual consumers from China’s two … sportswear products, this study also provides important insights about the understanding of Chinese consumers’ perceptions of …

made. These decisions or choices involve some kind of politics while the person making the choices or decisions uses some … power to ensure that his/her choices or decisions are accepted. Thus, the influence of power and politics in organizations … presents a political analysis of intraorganizational relations in which power play and politics is normal. In any organization …

, Currency Politics presents a comprehensive analysis of the politics surrounding exchange rates. Identifying the motivations for … the politics of the gold standard, particularly in the United States, and he examines the political economy of European … monetary integration. He also analyzes the politics of Latin American currency policy over the past forty years, and focuses on …