://www.jmir.org/2003/4/e33/ ] Background: Many consumers use the Internet to find information about their medicines. It is widely … consumers are important for selecting and assessing this information. The way consumers choose and evaluate information on … March to May 2003 with consumers who had used the Internet for information on medicines. Verbatim transcripts of the group …

Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have … focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …

masculinity in advertising affect their buying decisions. A/B test results showed that consumers give preference to … masculinity as it is the most common masculinity type used in popular advertising in the last decade. On the other hand, consumers …Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and …