sector in the Veneto Region mainly focusing on marketing issues. Two organic wine enterprises are recognized: 1) small wine … especially through supermarket chains. Two main marketing strategies have been detected among small wine growers and wineries …. Uncertainty coming from both high yield variability and market volatility is faced by increasing wine quality and marketing …

France has always thrived in the fashion forefront. Known for its couture and prêt-a-porter industries, it has … create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my …

country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …

Veränderungen psychologischer Marketing-Zielgrößen im Vergleich vor und während der WM, die das Engagement der offiziellen Sponsoren …

The wine market is a pretty paradoxical research object for the economical and marketing studies. In France alone … evolution of the wine market in France during the last century. [WP-2007-013] …

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …

profit organisation in marketing itself and proactively working with business. This collaborative approach is likely to …