Showing 1 - 5 of 5
Advertising creativity is conceptualized as a function of three dimensions - novelty, meaningfulness, and connectedness. Novelty and meaningfulness involve infocentric aspects, while connectedness incorporates the perspective of the audience. The relationship among these dimensions and ad...
Persistent link: https://www.econbiz.de/10014106035
Four types of animosity, the emotional antagonism felt towards a specific entity, were identified as a function of their sources (situational versus stable) and locus (personal versus national) of manifestation. A five-country survey was conducted in Asia to validate the typology, using the U.S....
Persistent link: https://www.econbiz.de/10014106036
This paper studies the responses among different types of mortgage brokers to occupational licensing regulations. By explicitly accounting for heterogeneities between sole and corporate brokers, we find evidence that sole brokers respond to financial regulatory oversight by applying a more...
Persistent link: https://www.econbiz.de/10014106936
A review of the 2007-2008 financial crisis is conducted. We synthesize the insights provided by literature on the impact of this crisis on the United States and other countries. The extant literature on the policies undertaken by policymakers in United States and Europe and their global impact...
Persistent link: https://www.econbiz.de/10013405527
Using account-level administrative data set from a large U.S. financial institution, we assess the impact on consumption and debt repayment of a credit card incentive program that offers cash-back rewards for usage. Using a generalized difference-in-differences design, we find that the program...
Persistent link: https://www.econbiz.de/10014349564