Scharfenberger, Philipp; Wentzel, Daniel; Warlop, Luk; … - In: Psychology & Marketing 40 (2023) 6, pp. 1196-1210
Previous research has extensively investigated the relationships that consumers create and maintain with their possessions. However, little is known about why material objects (compared to immaterial ones) may be particularly relevant for consumers' self‐definition. In this research, we argue...