Narrow search
Showing 1 - 10 of 34,819
Cover Image
Entrepreneurial marketing : between entrepreneurial personality traits and business performance
Sarwoko, Endi; Nurfarida, Iva Nurdiana - In: Entrepreneurial business and economics review : EBER 9 (2021) 2, pp. 105-118
Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...
Persistent link: https://www.econbiz.de/10012520018
Cover Image
Converging sustainable entrepreneurship and the contemporary marketing practices : an insight into Romanian start-ups
Hapenciuc, Cristian Valentin; Pînzaru, Florina; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 938-954
104 start-up entrepreneurs in Romania. As the findings show, the discussed marketing types often discretionary correlate …
Persistent link: https://www.econbiz.de/10011824805
Cover Image
Critical understanding of existing entrepreneurial marketing models : 2002 - 2022
Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 89-100
With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically review the different EM models from 2002 to 2022....
Persistent link: https://www.econbiz.de/10014507346
Cover Image
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Cover Image
Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance
Lukiyanto, Kukuh; Wijayaningtyas, Maranatha - In: European research studies 23 (2020) 1, pp. 552-564
Persistent link: https://www.econbiz.de/10012286779
Cover Image
Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers
Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 163-185
Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative … results were obtained with factor analysis and logistic regression. Findings: Innovation ambidexterity was related to market …
Persistent link: https://www.econbiz.de/10013336410
Cover Image
The role of entrepreneurial marketing & innovation capability in the performance of SMEs during covid-19 pandemic : evidence of MSMEs in West Java
Sari, Diana; Kusuma, Belinda Aretha; Sihotang, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-11
decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was … still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 …) and innovation capability (product innovation, serve innovation, process innovation, and business model innovation) have a …
Persistent link: https://www.econbiz.de/10014477060
Cover Image
Innovativeness in Thai family SMEs : an exploratory case study
Pitchayadol, Pongsakorn; Hoonsopon, Danupol; Achara … - In: Journal of small business strategy 28 (2018) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10011814180
Cover Image
Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance
Santos Vijande, María Leticia; López Sánchez, José … - In: Journal of innovation & knowledge : JIK 7 (2022) 2, pp. 1-13
and foster innovation capability, directly and indirectly, through networking and market learning. Innovation capability …
Persistent link: https://www.econbiz.de/10013166696
Cover Image
Entrepreneurial Marketing
2019
Startups, also neugegründete Unternehmen mit ausgeprägter Technikorientierung, Entrepreneurship und Entrepreneurial Marketing sind seit einigen Jahren verstärkt im Fokus der betriebswirtschaftlichen Forschung und Lehre. Ein Entrepreneur ist nach Günter Faltin die Person im Unternehmen, die...
Persistent link: https://www.econbiz.de/10013258537