Dabic, Marina; González-Loureiro, Miguel; Furrer, Olivier - In: BRQ Business Research Quarterly 17 (2014) 2, pp. 129-148
Over decades, research on multinational enterprises’ (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign market entry, it hardly explains how MNEs can build and sustain a competitive advantage. Thus, this paper aims...