This study examines how the collective customer value experience forms within the buying centre in professional service business relationships. By relying on existing literature on buying centres and customer value creation, through a qualitative case study, we have empirically examined the...

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Research on entrepreneurship has suggested entrepreneurial phenomena to take place in a wide variety of contexts that deal with new venture emergence. Opportunity discovery and effectuation are seen as the essence of entrepreneurship. The present study examines entrepreneurial behaviour in the...

In this article we regard embeddedness in relationship networks as a key issue in the development of an international joint venture (IJV). We look at IJVs from a perspective which highlights the role of network relationships and of networking behaviour. This perspective suggests that the...

Recent research in the field of international entrepreneurship (IE) has emphasized the concept of international opportunity. The entrepreneurial behaviors focused on international opportunities have been found to be critical in IE. International opportunities, however, are often depicted in...