Priego, M.ª Jesús Bonilla; Colomina, Clara Muñoz; … - In: Cuadernos de Gestión 5 (2005) 1, pp. 37-52
Hotel chains do face important challenges nowadays. On one side the complexity of the environment in which the hospitality industry evolves, demands to define, develop and manage its strategies in order to guarantee its survival. On top of it, the market is increasingly demanding fluid...