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Tourism is a sector in which consumers – tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...
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Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...
Persistent link: https://www.econbiz.de/10012221814
The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth...
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ever searched for opinions or reviews through the Internet before buying the product. The survey is consisted of three … research model. Findings: Viewing online reviews or comments is helpful for consumers because it makes consumers feel more …
Persistent link: https://www.econbiz.de/10010737554
The paper analyses the phenomenon of coopetition in the conditions of a large cluster of companies from the furniture industry in the vicinity of Kñepno. It covers a two-stage analysis. The first stage defines the general characteristics of the coopetition potential for the cluster on the basis...
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