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~accessRights:"restricted"
~institution:"Edward Elgar Publishing"
~institution:"Fachhochschule Reutlingen / European School of Business"
~institution:"NetLibrary, Inc"
~institution:"SOEP-IS Group"
~person:"McDonald, Malcolm"
~source:"econis"
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
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McDonald, Malcolm
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2003
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3rd ed
Persistent link: https://www.econbiz.de/10011479597
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