The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow

Problems with high stakes, involving human perceptions and judgements, and whose resolutions have long-term repercussions, call for a rational approach to their solution. Strategic Decision Making provides an effective, formal methodology that gives assistance to such strategic level decision...

The Handbook for practitioners and decision makers seeks to raise awareness among utility managers, decision makers, and other stakeholders of the importance and benefits of developing robust operation and maintenance (OandM) strategies for existing and greenfield hydropower plants. This...

Gender equality is important for development-it matters not only for women and girls, and boys and men but also for communities and societies-for poverty reduction and economic growth. This assessment report provides an in-depth description of the gaps between women and men in Benin regarding...