This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...

Introduction : global market integration, financial crises and policy imperatives / Geoffrey R.D. Underhill and Xiaoke Zhang -- Reform of the international financial architecture : what has been written? / Jonathan Story -- Costs and benefits of financial globalisation : concepts, evidence and...

Part I An introduction to ecological economics -- Why study economics? -- The fundamental vision -- Ends, means and policy -- Part II The containing and sustaining ecosystem: the whole -- The nature of resources and the resources of nature -- Abiotc resources -- Biotic resources -- From empty...