This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...

Lecture 1. Confronting conventional threats to free trade: the postwar revolution in the theory of commercial policy -- Lecture 2. "Fair trade," income distribution, and social agendas: using trade theory to meet new challenges -- Lecture 3. Getting to free trade: alternative approaches and...

Introduction : global market integration, financial crises and policy imperatives / Geoffrey R.D. Underhill and Xiaoke Zhang -- Reform of the international financial architecture : what has been written? / Jonathan Story -- Costs and benefits of financial globalisation : concepts, evidence and...

Part I An introduction to ecological economics -- Why study economics? -- The fundamental vision -- Ends, means and policy -- Part II The containing and sustaining ecosystem: the whole -- The nature of resources and the resources of nature -- Abiotc resources -- Biotic resources -- From empty...

The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and maintain brand equity. This book gives marketing and sales professionals the information they need to produce maximum value from each marketing dollar. Anyone in the financial...