Media in Consumers' Lives ; How Media Work with Advertising ; Tasks in Media -- Media in the Marketing Context : Getting to … Objective ; Media and the Advertising Objective ; Advertising Objectives and the Consumer Decision Process ; Media and the … Television to Advertisers ; Drawbacks of Television Advertising ; Research on Television ; Radio: The "Everywhere" Medium …

emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket …10. From brains to advertisements -- 11. Why should advertising be researched? -- What I learnt from a Zulu miner with … advertising clutter affects TV's power -- Declining advertising memorability is not necessarily declining advertising …