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~accessRights:"restricted"
~institution:"Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Theobald, Elke"
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke
(
ed.
)
-
2017
-
2., vollständig überarbeitete Auflage
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