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~accessRights:"restricted"
~institution:"Springer Gabler <Firma>"
~person:"Burmann, Christoph"
~subject:"Deutschland"
~subject:"Schweiz"
~subject:"Schätzung"
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Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
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2019
Persistent link: https://www.econbiz.de/10012055914
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