Narrow search
Showing 1 - 5 of 5
Cover Image
Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Cover Image
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 78 (2017), pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Cover Image
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 70 (2017), pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Cover Image
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Cover Image
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of retailing and consumer services 70 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014240284