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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat; Das, Gopal - In: Journal of business research : JBR 139 (2022), pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
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When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal; Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 116 (2020), pp. 60-67
Persistent link: https://www.econbiz.de/10012257538