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Pricing policies in dual distribution channels : the reference effect of official prices
Sun, Libo; Jiao, Xiaoting; Guo, Xiaolong; Yu, Yugang - In: European journal of operational research : EJOR 296 (2022) 1, pp. 146-157
Persistent link: https://www.econbiz.de/10012820152
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Optimal decisions for sellers considering valuation bias and strategic consumer reactions
Yu, Yugang; Liu, Jie; Han, Xiaoya; Chen, Can - In: European journal of operational research : EJOR 259 (2017) 2, pp. 599-613
Persistent link: https://www.econbiz.de/10011661759
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Pricing strategies and mechanism choice in reward-based crowdfunding
Du, Shaofu; Peng, Jing; Nie, Tengfei; Yu, Yugang - In: European journal of operational research : EJOR 284 (2020) 3, pp. 951-966
Persistent link: https://www.econbiz.de/10012238924
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Pricing for sales and per-use rental services with vertical differentiation
Yu, Yugang; Dong, Yuxuan; Guo, Xiaolong - In: European journal of operational research : EJOR 270 (2018) 2, pp. 586-598
Persistent link: https://www.econbiz.de/10011869106
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Optimal product line design with reference price effects
Yan, Xiaoming; Zhao, Wenhan; Yu, Yugang - In: European journal of operational research : EJOR 302 (2022) 3, pp. 1045-1062
Persistent link: https://www.econbiz.de/10013363821