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~accessRights:"restricted"
~isPartOf:"Acta oeconomica : periodical of the Hungarian Academy of Sciences"
~isPartOf:"CESifo working papers"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Sigué, Simon Pierre"
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Advertising
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Cooperative advertising
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Sigué, Simon Pierre
Duan, Yongrui
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
CESifo working papers
International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
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ECONIS (ZBW)
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Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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2
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
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