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~accessRights:"restricted"
~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Chen, Juei Chao"
~subject:"Advertising effects"
~subject:"Befragung"
~subject:"Bibliometrie"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Theory"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Advances in business information systems and analytics (ABISA) book series
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Erfurter Hefte zum angewandten Marketing
Journal of business research : JBR
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng
;
Wang, Chen-Song
;
Chen, Juei Chao
;
Wu, …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
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