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~accessRights:"restricted"
~isPartOf:"Artificial intelligence in marketing"
~language:"eng"
~subject:"marketing"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
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Anthropomorphism in artificial intelligence : a review of empirical work across domains and insights for future research
Uysal, Ertugrul
;
Alavi, Sascha
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Bezençon, Valéry
- In:
Artificial intelligence in marketing
,
(pp. 273-308)
.
2023
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