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~isPartOf:"Australasian marketing journal"
~source:"econis"
~subject:"USA"
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Australasian marketing journal
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Marketing
as a social science - comments to Roger Layton's article: "There could be more than
marketing
you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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2
Let's make a start : from
marketing
to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
3
There is more to
marketing
: an encore to Layton's ring cycle and the compelling case for
marketing
systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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