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~subject:"Consumer behaviour"
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Campbell, Colin L.
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Business horizons
SpringerLink / Bücher
93
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
51
Springer eBook Collection
28
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Springer eBook Collection / Business and Economics
23
Journal of strategic marketing
21
Technological forecasting & social change : an international journal
19
Journal of education for business
18
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The journal of business & industrial marketing
18
The learning organization : TLO ; an international journal
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Management learning : the journal for managerial and organizational learning
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The international journal of management education
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Marketing theory
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The learning organization : TLO ; the international journal of critical studies in organizational learning
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International business review : the official journal of the European International Business Academy
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Journal of Islamic marketing
13
Journal of business-to-business marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of Islamic marketing : JIMA
12
Journal of management education : the official publication of the Organizational Behavior Teaching Society
12
Journal of marketing
12
Marketing intelligence & planning
12
AMS review : official publication of the Academy of Marketing Science
11
European journal of marketing : EJM
11
Journal of macromarketing
11
Academy of Management learning & education : AMLE
10
International journal of production economics
10
International journal of wine business research : IJWBR
10
Journal of research in marketing and entrepreneurship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Machine learning for enterprises : applications, algorithm selection, and challenges
Lee, In
;
Shin, Yong Jae
- In:
Business horizons
63
(
2020
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10012172017
Saved in:
2
Transfer of informal learning : the role of manager support in linking learning to performance
Blume, Brian D.
;
Ford, J. Kevin
;
Huang, Jason L.
- In:
Business horizons
67
(
2024
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10014527133
Saved in:
3
A new look at faith-based
marketing
: the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
4
Upstream social
marketing
strategy : an integrated
marketing
communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Saved in:
5
Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh
- In:
Business horizons
59
(
2016
)
6
,
pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
Saved in:
6
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
7
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
8
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
9
More than meets the eye : the functional components underlying influencer
marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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