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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Avramova, Yana R."
~person:"Bidmon, Sonja"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Social web"
~subject:"brand personality"
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Customer satisfaction
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Avramova, Yana R.
Bidmon, Sonja
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
7
Kim, Kyung Hoon
4
Bernritter, Stefan F.
3
Ghaffar, Abdul
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
2
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of wine business research : IJWBR
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Marketing accountability for marketing and non-marketing outcomes
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
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