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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
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Online retailing
Retail trade
brand personality
Consumer behaviour
16
Brand management
6
Markenführung
6
Advertising effects
5
Brand image
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Werbewirkung
5
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16
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Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Ko, Eunju
11
Dens, Nathalie
6
Kim, Kyung Hoon
5
Mirosa, Miranda
5
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Islam, Tahir
4
Mathur, Anil
4
Matthes, Jörg
4
Bernritter, Stefan F.
3
Castonguay, Jessica
3
Deutsch, Jonathan
3
Diehl, Sandra
3
Hobbs, Jill E.
3
Koo, Dong-Mo
3
Mueller, Barbara
3
Naderer, Brigitte
3
Smit, Edith G.
3
Uribe, Rodrigo
3
Anghelcev, George
2
Avramova, Yana R.
2
Azzahro, Fatimah
2
Baek, Tae Hyun
2
Baker, Andrew M.
2
Bakir, Aysen
2
Bang Nguyen Viet
2
Belk, Russell W.
2
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2
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2
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2
Chae, Heeju
2
Christensen, Tove
2
Cong, Lei
2
Denver, Sigrid
2
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2
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
14
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International marketing review
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Baltic journal of management
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of communication management
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
16
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery
Asti, Wilda Paras
;
Handayani, Putu Wuri
;
Azzahro, Fatimah
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10012549612
Saved in:
5
Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia
Handayani, Putu Wuri
;
Nurahmawati, Rismanti Amalia
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 425-439
Persistent link: https://www.econbiz.de/10012287140
Saved in:
6
Paths to successful academic research : a life course perspective
Moschis, George P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
Saved in:
7
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
;
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
Saved in:
8
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
9
Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures
Shannon, Randall
;
Thuckavadee Sthienrapapayut
;
Moschis, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012257924
Saved in:
10
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
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