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~accessRights:"restricted"
~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"International Series in Operations Research & Management Science"
~subject:"Relationship marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Systematic review"
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Die Betriebswirtschaft : DBW
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Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
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Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
4
,
pp. 511-530
Persistent link: https://www.econbiz.de/10001402414
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Simultaneous costing : ein kundenorientiertes Konzept zur Kostenoptimierung in der Produktentwicklung
Göpfert, Jan R.
;
Knecht, Thomas C.
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10001502412
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