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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
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Discussion paper / Centre for Economic Policy Research
Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
Young Consumers
17
Aslib Proceedings
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European journal of political economy
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Handbook of media economics ; volume 1
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International Journal of Retail & Distribution Management
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Sports Economics
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Journal of cultural economics
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Asia Pacific Journal of Marketing and Logistics
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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ECONIS (ZBW)
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1
Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan
-
2007
Persistent link: https://www.econbiz.de/10003431731
Saved in:
2
The economics of
television
and online video markets
Crawford, Gregory S.
-
2015
Persistent link: https://www.econbiz.de/10011300992
Saved in:
3
Commercial
television
and voter information
Prat, Andrea
;
Strömberg, David
-
2005
Persistent link: https://www.econbiz.de/10002799210
Saved in:
4
Media see-saws : winners and losers in platform markets
Anderson, Simon P.
;
Peitz, Martin
-
2017
Persistent link: https://www.econbiz.de/10011731239
Saved in:
5
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
6
Work and
television
Corneo, Giacomo
-
2002
Persistent link: https://www.econbiz.de/10013423961
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